The high cost of being nice
Content that's on point is cheaper, and gets better results
Your Target Audience Walks Into a Bar...
A consumer-first perspective approach
Why good brands grow with their customers
Why value sets the price tag
Authenticity is king
Why the 'Quick Pitch' method is a game-changer
Why GPA isn't as important as you think
Value is everything
Connection is key
It's the best investment you can make for your future self
