Starting a Business Takes Patience

Marketing Shenanigans (#035)

Starting a business takes patience—and let’s be real, that’s why most people never make it.

The Harsh Truth About Building a Brand

Here’s something a mentor told me that stuck: “It takes five years to become an overnight success.”

It’s true. The feedback loop for building a business is excruciatingly long. You’ll spend years providing value to a small, loyal group before seeing that growth multiply.

And to make it harder?

• More people will mock you than support you.

• You’ll wonder if it’s worth it.

Meanwhile, everything else in life is on-demand:

• Post on Instagram? Instant engagement.

• Hungry? DoorDash in 30 minutes.

• Want something? Amazon has it at your doorstep tomorrow.

We’ve become addicted to instant results—and that mindset can sabotage your long-term goals.

The Commitment Gap

Here’s the truth: if you map out a plan, you’ll realize the road is longer than you want it to be. That’s why most people quit.

Why? Because commitment comes with sacrifice. It means giving up:

⌚️ Time (say goodbye to lazy weekends).

💵 Money (you’ll learn to stretch every dollar).

🛏 Comfort (and maybe even the support of your current circle).

But the reward? It’s unmatched.

It’s not just about success—it’s about building the discipline to handle the everyday grind. That’s where real freedom comes from: owning your time, your choices, and your future.

The Takeaway

Greatness doesn’t come from instant wins—it comes from mastering delayed gratification.

• Commit to the process.

• Stay disciplined.

• Build something meaningful.

The results will blow you away—just give it time.

TL;DR: Building a business takes patience. You won’t see instant results, but commitment and discipline will always take you further than chasing quick wins.

Talk soon,

Teddy

Teddy Giard

In case you don’t already know, my name is Teddy, and I operate a firm that specializes in marketing strategies for lifestyle brands. Our approach is simple: align your product development timeline with your marketing production timeline; by doing so, we can own the distribution of our message and our products.

If you’d like to explore working together, feel free to fill out this form, and if we’re a good fit, we can schedule a discovery call. We ask this because we keep a fairly narrow target for whom we work, and we like to be as open about that on the front end as possible. After all, time is life’s most valuable resource.