Avoiding Gestures of Kindness

Marketing Shenanigans (#028)

Imagine this: You put out so much helpful, valuable content that people naturally start asking you what you do.

You could sell used blue jeans for all I care. But when they’re in the market for used blue jeans? Guess who they’re coming to? You.

Here’s where most brands get it wrong: they jump straight to the ask. “Comment THIS and I’ll send you THAT.” Sure, that tactic has its place, but before you lean on it, ask yourself:

• Am I putting enough value into the world to deserve asking for something in return?

• Would I scroll through my own feed and actually learn something meaningful?

If your answers are “no,” it’s time to rethink your approach.

Play The Long Game

Short-term strategies—like collecting emails with hard sells—might get you quick wins. But the long game? That’s where the magic happens.

The brands people return to are the ones that consistently deliver value. Think about it: everyone subscribes to newsletters, but how many do you actually read religiously? Exactly.

If you want to stand out, be the one they can’t wait to hear from—because you’ve earned their attention.

Talk soon,

Teddy

Teddy Giard

In case you don’t already know, my name is Teddy, and I operate a firm that specializes in marketing strategies for outdoor brands. Our approach is simple: align your product development timeline with your marketing production timeline; by doing so, we can own the distribution of our message and our products.

If you’d like to explore working together, feel free to fill out this form, and if we’re a good fit, we can schedule a discovery call. We ask this because we keep a fairly narrow target for whom we work, and we like to be as open about that on the front end as possible. After all, time is life’s most valuable resource.