Want Campaigns That Actually Sell? Start Here.

Marketing Shenanigans (#031)

If you’re running a brand and want to save time and make more money, here’s a simple framework to create campaigns that actually sell your product.

Step 1: Identify the Problem

Ask yourself: What problem is my product solving?

Don’t overthink it. The problem doesn’t need to solve world hunger—though, if it does, kudos to you. It can be as simple as something that annoys people.

Here are some examples:

• If you’re a gym: Maybe it’s people getting out of shape.

• If you’re a coffee company: Maybe it’s the jitters from modern coffee.

• If you’re an apparel brand: Maybe it’s people paying hundreds of dollars for synthetic plastics (polyester).

You get the idea.

Step 2: Communicate the Problem

Most brands mess up here. Instead of focusing on the problem, they compare themselves to competitors or claim to be “better.”

Here’s the issue: Nobody cares. Worse, you’re forcing people to make a decision they weren’t planning to make—which feels like a burden.

If your product feels like a burden, it’s because you didn’t position the problem or solution properly.

Take that problem and make it digestible. Why? Because when people easily understand the problem, they feel emotions. And emotions drive decisions.

Step 3: Tap Into Emotion

We only feel emotional about things we believe we understand. And the three things people care most about are:

💵 Money

⏰ Time

🤝 Community

So ask yourself: How is the solution I’m selling emotional? Then, build your campaign around that.

• If you’re the gym: Sell the time people get back from being in shape.

• If you’re the coffee brand: Sell the lifestyle and community your brand embodies.

• If you’re the apparel brand: Sell bundles to save your customers money.

When you tap into these emotions, you’re no longer just selling a product—you’re solving a problem people actually care about.

Talk soon,

Teddy

Teddy Giard

In case you don’t already know, my name is Teddy, and I operate a firm that specializes in marketing strategies for lifestyle brands. Our approach is simple: align your product development timeline with your marketing production timeline; by doing so, we can own the distribution of our message and our products.

If you’d like to explore working together, feel free to fill out this form, and if we’re a good fit, we can schedule a discovery call. We ask this because we keep a fairly narrow target for whom we work, and we like to be as open about that on the front end as possible. After all, time is life’s most valuable resource.