Effortless Content Creation Step-by-Step

Marketing Shenanigans (#030)

Here’s a simple scripting process any brand can steal to create long-form content, newsletters, and short-form videos effortlessly—and in less time.

The 5-Step Content Framework

Here’s how it works:

1️⃣ Start big. Write out your full script with all the details and ideas you want to include. This becomes your long-form content, like a blog, newsletter, or full-length video.

2️⃣ Trim it down. Take that script and bullet out the key points. This turns it into a concise draft for your short-form video—clear, quick, and easy to follow.

3️⃣ Simplify further. Cut out the extra details. Those details? They’re gold for your caption. Use them to add depth and context to your short-form content.

4️⃣ Find your lesson. What’s the main takeaway from your video? Explain it like you’re talking to a 10-year-old. That’s your hook—and it doubles as the subject line for your newsletter.

5️⃣ Tie it all together. Post your video with the caption, expand on the message in your newsletter, and link everything back to your long-form content.

One idea. Multiple platforms. Minimal time spent.

Why It Works

This process saves your brand time and effort while keeping your message consistent across platforms. No more scrambling to come up with new ideas for every channel—just repurpose, refine, and repeat.

Cheers,

Teddy

Teddy Giard

In case you don’t already know, my name is Teddy, and I operate a firm that specializes in marketing strategies for outdoor brands. Our approach is simple: align your product development timeline with your marketing production timeline; by doing so, we can own the distribution of our message and our products.

If you’d like to explore working together, feel free to fill out this form, and if we’re a good fit, we can schedule a discovery call. We ask this because we keep a fairly narrow target for whom we work, and we like to be as open about that on the front end as possible. After all, time is life’s most valuable resource.