Why Every Marketer Should Work in Customer Service

Marketing Shenanigans (#033)

You’re doing your marketing team a disservice if they’re not spending time in customer service. Let me explain why this could transform your business.

Why Customer Service is a Game-Changer for Marketing

I get it—customer service seems like it only matters when something’s wrong. But hear me out.

To be a great marketer, you need to deeply understand two things:

1️⃣ Your product.

2️⃣ The people who buy your product.

And there’s no better way to do that than by working directly with customers. When you’re on the front lines, you gain firsthand insights into:

• Common product issues. Let’s be real—nobody’s calling customer service to give you high fives.

• Your audience demographics. You’ll learn who’s buying your product, their age, interests, and lifestyle.

• What really matters to them. Whether it’s a specific feature or an ongoing frustration, you’ll discover what they value most.

When you spend time listening to customers, understanding their needs becomes second nature.

Here’s the Kicker

When you know what your audience wants before they know they want it, you can:

• Show them what they’re missing before they even start searching for a solution.

• Spend less on ads by targeting the right audience with laser focus.

• Speak their language—delivering messaging that feels personal and relatable.

The result? You’ll capture purchases sooner or become their top choice when they’re ready to buy.

The Takeaway

Customer service isn’t just about fixing problems—it’s a goldmine of insights for your marketing team. The brands that listen are the ones that win.

So, stop sleeping on it. Start learning from it. And watch how your campaigns transform.

Talk soon,

Teddy

Teddy Giard

In case you don’t already know, my name is Teddy, and I operate a firm that specializes in marketing strategies for lifestyle brands. Our approach is simple: align your product development timeline with your marketing production timeline; by doing so, we can own the distribution of our message and our products.

If you’d like to explore working together, feel free to fill out this form, and if we’re a good fit, we can schedule a discovery call. We ask this because we keep a fairly narrow target for whom we work, and we like to be as open about that on the front end as possible. After all, time is life’s most valuable resource.