Your Brand Might Be Dying Without This

Marketing Shenanigans (#038)

Every brand I’ve worked with that started with a clear mission has surpassed the million-dollar mark—and every brand that didn’t struggled to stay relevant.

Here’s why your mission statement is the lifeline of your brand.

Taking the time to build your mission

Here’s the problem: Too many brands treat their mission statements like an afterthought.

They throw a few ideas into ChatGPT, slap something onto their website, and call it a day. But the truth is, a mission statement isn’t just something you have—it’s something you build. And the process of building it is where the magic happens.

Why? Because it forces you to:

• Clarify your thoughts.

• Align on your goals.

• Define the legacy you want to leave behind.

Think of it like getting a tattoo. If you had to get a full back tat odds are you wouldn’t pick the design on a whim.

You’d ask yourself:

• What do I want now?

• What will I want later?

• What will still matter when I’m older?

Or you could full send like Ben Affleck:

Your mission works the same way. It’s your long-term vision: clear enough to believe in today but flexible enough to grow with you tomorrow.

A Strong Mission Statement Does 3 Things:

1️⃣ Defines the problem you’re solving.

• What gap are you filling? What change are you trying to make?

2️⃣ Sets a promise to your followers.

• What can people expect from you, every single time?

3️⃣ Becomes a benchmark for decisions.

• If a campaign furthers your mission, it’s on brand. If it doesn’t, it’s not.

Create a Culture

This alignment isn’t just theoretical—it’s what creates culture.

Culture isn’t built with a logo or a catchy tagline. It’s built by aligning your products, messaging, and team around a shared belief. That’s what creates momentum and loyalty.

The most successful brands don’t just talk about their missions—they live them. They let customers know what they stand for and ensure their employees embody the lifestyle they’re selling.

The Takeaway

Your mission statement is the foundation of everything. It’s not just about what you say—it’s about what you do.

Personally, I’ve always written a mission statement before even naming the product or brand. It’s the first and most important step.

If you don’t know where to start, ask yourself why you’re starting in the first place. Once you write your mission, it defines your brand—and it’s something you can’t undo.

TL;DR: A mission statement isn’t just a box to check; it’s the foundation of your brand. Build it thoughtfully, align everything around it, and watch your brand thrive.

Cheers,

Teddy

Teddy Giard

In case you don’t already know, my name is Teddy, and I operate a firm that specializes in marketing strategies for outdoor brands. Our approach is simple: align your product development timeline with your marketing production timeline; by doing so, we can own the distribution of our message and our products.

If you’d like to explore working together, feel free to fill out this form, and if we’re a good fit, we can schedule a discovery call. We ask this because we keep a fairly narrow target for whom we work, and we like to be as open about that on the front end as possible. After all, time is life’s most valuable resource.