You're Not Charging Enough for Your Product

Marketing Shenanigans (#019)

Pricing and success have more in common than you think—they’re both about one thing: how much you value something. Let me break it down.

The Value You Place Defines Everything

Picture this: You’re on a long hike, you run out of water, and suddenly, a single bottle feels priceless.

That’s value—it shifts depending on the situation.

Success works the same way. It’s not a one-size-fits-all deal. It’s entirely about how you define it.

For example:

• If success means money, maybe it’s about freedom—freedom to take risks, work on your terms, or spend more time with family.

• If success means expertise, maybe it’s about becoming the trusted go-to in your field.

To one person, either of these could be the dream—or sound like an absolute nightmare.

Here’s the catch: When you define success for yourself, you’re placing value on the emotion your future self wants to feel.

How Pricing Fits In

Now, let’s talk about pricing.

If someone tells you your prices are too high, ask yourself: Are they really? Or do they just not see the value in what you’re offering?

It’s no different than comparing your goals to someone else’s.

Think about it:

• When a friend buys a fancy car and you feel a twinge of insecurity, ask yourself: Do I even want that?

• Most of the successful people I’ve met? They’re unassuming. Why? Because they’ve already placed their bets on what matters to them—and they’ve won.

Success—and pricing—is a tradeoff. It’s a bet you make with yourself, based on what you truly value.

When you’ve defined it, worked for it, and achieved it, you don’t need to prove anything to anyone.

The Takeaway

Success and pricing aren’t about impressing others—they’re about staying true to what you value most.

Define it. Work for it. Own it. And price it as you see fit.

Talk soon,

Teddy

Teddy Giard

In case you don’t already know, my name is Teddy, and I operate a firm that specializes in marketing strategies for outdoor brands. Our approach is simple: align your product development timeline with your marketing production timeline; by doing so, we can own the distribution of our message and our products.

If you’d like to explore working together, feel free to fill out this form, and if we’re a good fit, we can schedule a discovery call. We ask this because we keep a fairly narrow target for whom we work, and we like to be as open about that on the front end as possible. After all, time is life’s most valuable resource.