Why Your Answer to This Question Shapes Your Brand

Marketing Shenanigans (#052)

“What do you do?”

Do you jump straight into explaining what you do, or do you take a moment to share why you do it?

Here’s The Thing

Starting with why does more than just answer a question. It shows you’ve considered the bigger picture. It emphasizes the long-term value of your work—why it matters and why someone should care.

On the other hand, when you lead with what you do, you risk giving a generic response that blends into the noise. And when your answer feels vague, people will naturally compare you to someone they know, often unintentionally aligning your reputation with someone who’s completely different from you.

So, how do you avoid this?

Start with Your Mission

Having a clear mission allows you to confidently communicate who you are and why you’ve chosen your field. It’s not just about what you do; it’s about what drives you to show up every day.

Developing this mission takes time, yes—but once you have it, it provides clarity and purpose that lasts throughout your career.

So The Next Time Someone Asks…

🔑 Share your why first. Let them understand the bigger picture.
Then, layer in the what.

It’s a small shift, but one that can make a lasting impression—and set you apart from the crowd.

Teddy Giard

In case you don’t already know, my name is Teddy, and I operate a firm that specializes in monetizing lifestyles for brands. Our approach is simple: use a humanitarian approach to identify problems and present our solutions, bridging the gap between performance marketing and brand growth. By doing this, we own the distribution of our own voice and products.

If you’d like to explore working together, feel free to fill out this form, and if we’re a good fit, we can schedule a discovery call. We ask this because we keep a fairly narrow target for whom we work, and we like to be as open about that on the front end as possible. After all, time is life’s most valuable resource.