What Would You Do With a Great Idea and a Tight Budget?

Marketing Shenanigans (#052)

If you’re launching a product but have a limited ad budget and no idea where to start—this is the exact strategy we used to help Shift Robotics generate 179 million views, 300,000 followers, and $2.1 million in sales in just 45 days.

Step 1: Start with Research

Every great strategy starts here. We dug deep into the industry, analyzed competitors, and identified the most commonly asked questions about the product. We didn’t just look at SEO—we turned research into the foundation of the entire content strategy.

Step 2: Build Stories Around the Research

Moonwalkers aren’t just the world’s fastest shoes—they’re the solution to questions people were already asking. By focusing on narratives instead of features, we made the content informative, relatable, and worth engaging with.

Step 3: Create a Content Library

To stay efficient, we built a reusable library of content: product demos, lifestyle shots, and customer reactions. With this library in place, creating new content became faster and easier.

Step 4: Produce and Test at Scale

We didn’t just test the waters—we cannonballed in. Over 90 pieces of organic content were created, and the top-performing ones were repurposed into paid ads. Every campaign was backed by real-world data on what worked.

Step 5: Anchor and Amplify

One standout campaign video became our anchor. We reposted it repeatedly, letting it gain momentum. When questions rolled in, we were ready with pre-created content to keep the engagement flowing and the conversation alive.

Step 6: Go All-In on Volume

In one single day, we posted 45 times. Yes, you read that right. By building a web of interconnected content, we maximized engagement, traffic, and reach—all while keeping ad spend low.

@shiftrobotics

What Are Moonwalkers??? 🌙 👟 Moonwalkers are the world’s fastest shoes that allow you to walk up to 7 mph, thats slightly double your aver... See more

The Results?

179 million organic views. 300,000 new followers. $2.1 million in sales. All in just 45 days.

Takeaway:
This isn’t just a one-off strategy. It’s a repeatable system. Start with research, build organic content that connects, and scale with ads based on what works.

It’s efficient.
It’s effective.
And it’s built for long-term success.

Teddy Giard

In case you don’t already know, my name is Teddy, and I operate a firm that specializes in monetizing lifestyles for brands. Our approach is simple: use a humanitarian approach to identify problems and present our solutions, bridging the gap between performance marketing and brand growth. By doing this, we own the distribution of our own voice and products.

If you’d like to explore working together, feel free to fill out this form, and if we’re a good fit, we can schedule a discovery call. We ask this because we keep a fairly narrow target for whom we work, and we like to be as open about that on the front end as possible. After all, time is life’s most valuable resource.