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This Hack Helped Me Get More Done
Why minimalism is the key to finishing what you start
Marketing Shenanigans (#046)
This hack might sound kind of stupid, but just give me 30 seconds—it’ll all start to make sense.
The hack is simple: stop buying things.
I know—it sounds a little hippy. But hear me out: minimalism is the key to unlocking focus.
Here’s Why
If you’re struggling to finish things—whether it’s projects, goals, or even books—it’s likely because:
You’ve got too many things going on.
You haven’t clearly defined where or when the finish line is.
How many of us have shelves full of books we swear we’re going to read? We want to read them. We even love the idea of them. But there they sit, gathering dust—because instead of finishing them, we’re busy buying more books.
It’s not just books. This pattern shows up everywhere:
Projects half-finished.
Hobbies abandoned mid-way.
Goals set but never reached.
The more you accumulate—tasks, ideas, or even physical things—the harder it becomes to finish anything.

Why Minimalism Works
Minimalism forces you to focus. When you stop adding new things to your plate, you’re left with the clarity to see what’s already there—and the space to actually finish it.
It clears the noise. It narrows your attention. And it creates momentum by helping you cross the finish lines you’ve been ignoring.
So, before you buy one more thing or start one more project, ask yourself: Have I finished what’s already in front of me?
The Takeaway
Minimalism isn’t about deprivation—it’s about prioritization. It’s about creating room for what truly matters by letting go of the clutter that doesn’t.
Try it for a week. Pause the impulse to buy, start, or add anything new until you’ve finished what’s already on your plate. It’s a small shift, but it can lead to massive clarity, focus, and momentum.
TL;DR: Stop buying or starting new things until you’ve finished what’s in front of you. Minimalism helps you focus on what truly matters—and actually finish what you start.
Teddy Giard
Teddy Giard, CEO of Giard & Co.
In case you don’t already know, my name is Teddy, and I operate a firm that specializes in marketing strategies for outdoor brands. Our approach is simple: align your product development timeline with your marketing production timeline; by doing so, we can own the distribution of our message and our products.
If you’d like to explore working together, feel free to fill out this form, and if we’re a good fit, we can schedule a discovery call. We ask this because we keep a fairly narrow target for whom we work, and we like to be as open about that on the front end as possible. After all, time is life’s most valuable resource.