The Framework Behind Every Brand We've Scaled Past $1M

Marketing Shenanigans (#040)

Here’s the most effective exercise I’ve used to scale brands past the multi-million-dollar mark—and it’s straight out of Amazon’s playbook.

This exercise isn’t something I dreamed up—it’s inspired by Jeff Bezos himself.

Before launching a product, Bezos reportedly has his team write a future press release for it.

Why? Because it forces you to:

✅ Clarify the problem your product solves.

✅ Articulate the value of your solution in a way your audience can instantly grasp.

But this isn’t just about writing—it’s about alignment.

When you practice how you want the world to perceive your product, you’re not just planning—you’re manifesting. You’re bringing clarity to the problem you’re solving, the impact you want to make, and the story you want your product to tell.

Here’s How to Do It

1️⃣ Start with the ideal headline.

• "This Product Revolutionized [Problem/Industry]." Make it bold, compelling, and aspirational.

2️⃣ Describe the problem.

• What pain point does your product solve, and why does it matter to your audience?

3️⃣ Outline the key features.

• Show how your product delivers on its promise. Highlight the unique features or benefits that set it apart.

4️⃣ End with the impact.

• How does your product improve lives, save time, or change the game? What’s the bigger picture?

But here’s the catch: Don’t outsource this to AI.

Sure, AI can write a slick press release—but that’s not the point. This exercise is about your vision. It’s about taking the time to get crystal clear on your product’s purpose, promise, and potential.

The Takeaway

The best products don’t cut corners. They succeed because their creators take the time to:

• Define the vision.

• Align the messaging.

• Commit to solving a real problem with meaningful impact.

Conclusion:
If you want to scale your product, this exercise is where you start. Writing a future press release will force you to articulate the “why” behind your product—and that clarity can make all the difference.

Teddy Giard

In case you don’t already know, my name is Teddy, and I operate a firm that specializes in marketing strategies for lifestyle brands. Our approach is simple: align your product development timeline with your marketing production timeline; by doing so, we can own the distribution of our message and our products.

If you’d like to explore working together, feel free to fill out this form, and if we’re a good fit, we can schedule a discovery call. We ask this because we keep a fairly narrow target for whom we work, and we like to be as open about that on the front end as possible. After all, time is life’s most valuable resource.