Most Brands Miss This. Don’t Be One of Them

Marketing Shenanigans (#051)

Gary Vee, Alex Hormozi, and the other greats all preach this: if you skip organic content and go straight to paid ads, you’re setting your business up to fail. Here’s why.

When someone opts into your organic content, it’s because they want to. They’re genuinely interested in your message. And that? That’s your golden ticket to build trust, foster relationships, and ultimately earn more over time.

But It Doesn’t Stop There

Organic content isn’t just about relationships—it’s about traffic. And traffic is the lifeblood of any sustainable business. Without it, you’re stuck in an endless cycle:

• Paying for the ads.

• Paying to create the ads.

• Crossing your fingers and hoping they work.

Sound familiar?

Here’s The Kicker

The best ads don’t come out of thin air. They’re born from organic content that already resonates.

Think of it like this:

• Organic content tests what works.

• It builds trust before asking for the sale.

• It creates a solid foundation for ads to amplify.

Why pay twice—once for ad creation and again for testing—when organic content can do both? It’s your long-term play for sustainable growth.

The Takeaway

Organic content isn’t optional. It’s the foundation of an efficient, scalable business.

Master organic first, and let your ads amplify what’s already working. Build trust, build traffic, and watch your business grow sustainably.

Teddy Giard

In case you don’t already know, my name is Teddy, and I operate a firm that specializes in monetizing lifestyles for brands. Our approach is simple: use a humanitarian approach to identify problems and present our solutions, bridging the gap between performance marketing and brand growth. By doing this, we own the distribution of our own voice and products.

If you’d like to explore working together, feel free to fill out this form, and if we’re a good fit, we can schedule a discovery call. We ask this because we keep a fairly narrow target for whom we work, and we like to be as open about that on the front end as possible. After all, time is life’s most valuable resource.