Generate Millions of Views With These 5 Steps

Marketing Shenanigans (#021)

If you want to market your product effectively, you need to steal this content model—it’s an absolute hack.

We’ve used this exact framework to generate hundreds of millions of views for brands in our portfolio. It’s clear, punchy, and works like magic.

We call it ‘Quick Pitch’ content.

The catch? It only works if you can explain your product in under 30 seconds. If that sounds like a challenge you’re ready to take on, here’s how it works—and why your brand needs it.

The 5 Steps to Quick Pitch Content

1️⃣ What is your product? Grab attention right away with a simple, clear statement about your product. No fluff. Just facts.

2️⃣ Explain your product. In one sentence, tell people exactly what your product does and why it matters. Clarity wins every time.

3️⃣ Identify the problem. Say: “We made this product to replace, fix, or enhance [specific problem].” Tie it back to something your audience actually cares about—time, money, health, or community.

4️⃣ Share the founder’s story. Example: “I noticed this firsthand when [problem] impacted my life, and I decided to risk everything to bring this solution to market.” This is where you make it personal. Stories stick.

5️⃣ Make a bold mission statement. End with a mic-drop moment: “Our mission is to [bold claim or publicly facing goal].” People remember big visions. Don’t hold back.

Here's an example of one we’ve made:

@shiftrobotics

What Are Moonwalkers??? 🌙 👟 Moonwalkers are the world’s fastest shoes that allow you to walk up to 7 mph, thats slightly double your aver... See more

Why This Framework Works

This approach is so effective because it’s clear, relatable, and emotional. When your audience:

• Instantly understands your product,

• Feels the weight of the problem you’re solving, and

• Sees your passion for solving it...

They can’t help but pay attention.

The Takeaway:

If your brand isn’t using Quick Pitch content, you’re leaving attention—and sales—on the table. Start with this framework, and watch how quickly your message resonates with the right people.

Stay bold,

Teddy

Teddy Giard

In case you don’t already know, my name is Teddy, and I operate a firm that specializes in marketing strategies for outdoor brands. Our approach is simple: align your product development timeline with your marketing production timeline; by doing so, we can own the distribution of our message and our products.

If you’d like to explore working together, feel free to fill out this form, and if we’re a good fit, we can schedule a discovery call. We ask this because we keep a fairly narrow target for whom we work, and we like to be as open about that on the front end as possible. After all, time is life’s most valuable resource.