Are You Using All 3 of These Content Types?

Marketing Shenanigans (#043)

If your content isn’t connecting with your audience, chances are it’s missing one of these three essentials.

To truly resonate and drive growth, every brand needs a balanced mix of:

1️⃣ UGC (User-Generated Content)

• What it’s doing: "This is why you should be like me."

• Purpose: UGC shows how your product fits into real people’s lives. It’s authentic, relatable, and builds trust by showcasing real-world use.

• Visualization: When people see someone like them using your product, it makes them think, “I could use that too.”

Think of UGC as the content that gets your audience to imagine themselves as part of your brand’s story. It’s not polished or scripted—it’s real, and that’s what makes it powerful.

PS - UGC is made for performance marketing ONLY. If you post it on your organic feed you are murdering your brand. Don’t do it. Avoid it like the plague.

Also UGC is like the modern-day infomercial - it should be engaging, entertaining, and feel humanitarian. You are hard selling, so own it. AI is about to go nuts with this, human connection is going to be what cuts through the noise.

2️⃣ Product Content

• What it’s doing: "This is what I do for you."

• Purpose: Product content focuses on the benefits and functionality of what you’re offering. It’s where you highlight the tangible value your product brings to the table.

• Visualization: Make your audience imagine owning your product and solving their problems with it.

This is the content that answers, “Why is this worth my money?” It’s your chance to get specific about what your product does and why it’s valuable.

3️⃣ Lifestyle Content

• What it’s doing: "This could be you."

• Purpose: Lifestyle content sells the aspiration—what life could look like with your brand in it. It’s not just about the product; it’s about the feeling, status, or experience that comes with it.

• Visualization: Help your audience picture themselves living their dream life, with your brand seamlessly integrated into it.

This is where you connect emotionally. It’s less about what your product does and more about what your product means.

The Takeaway

Each type of content serves a specific purpose (you should use them all):

• UGC builds trust.

• Product content highlights value.

• Lifestyle content inspires aspiration.

When you combine all three, you create a content strategy that connects deeply with your audience—and drives real growth. If you’re missing one of these, your content isn’t reaching its full potential. Balance all three, and you’ll build trust, showcase value, and inspire your audience to act.

TL;DR: To connect with your audience and scale your brand, you need UGC to highlight pain points, product content to highlight value, and lifestyle content to create aspiration.

Teddy Giard

In case you don’t already know, my name is Teddy, and I operate a firm that specializes in marketing strategies for lifestyle brands. Our approach is simple: align your product development timeline with your marketing production timeline; by doing so, we can own the distribution of our message and our products.

If you’d like to explore working together, feel free to fill out this form, and if we’re a good fit, we can schedule a discovery call. We ask this because we keep a fairly narrow target for whom we work, and we like to be as open about that on the front end as possible. After all, time is life’s most valuable resource.