3 Questions Business Owners Will Never Answer

Marketing Shenanigans (#024)

There are three questions every business owner will never fully answer:

1️⃣ Who are your consumers?

2️⃣ What do your consumers care about?

3️⃣ What inspires and motivates your consumers to behave the way they do?

Here’s why: The answers are always changing—because people are always changing.

Here's the Catch

It’s not about having all the answers. It’s about understanding why things change. That’s what separates enduring brands from forgettable ones.

Your audience is evolving, and your brand’s job isn’t just to sell—it’s to guide. Great brands don’t push products; they guide their consumers toward a brighter future.

And being a good guide? It doesn’t mean knowing it all. It means staying curious, asking the right questions, and evolving alongside your audience to help them get where they want to go.

The Takeaway

The brands that thrive aren’t the ones clinging to static answers. They’re the ones who adapt, grow, and keep learning about their audience—because curiosity is the key to longevity.

You don’t need all the answers to succeed. Stay curious, evolve with your audience, and guide them toward something greater.

Cheers,

Teddy

Teddy Giard

In case you don’t already know, my name is Teddy, and I operate a firm that specializes in marketing strategies for outdoor brands. Our approach is simple: align your product development timeline with your marketing production timeline; by doing so, we can own the distribution of our message and our products.

If you’d like to explore working together, feel free to fill out this form, and if we’re a good fit, we can schedule a discovery call. We ask this because we keep a fairly narrow target for whom we work, and we like to be as open about that on the front end as possible. After all, time is life’s most valuable resource.