🗺️ 3 Questions For Bulletproof Product Packaging

Marketing Shenanigans (#008)

Authors Note:

My mission in life is to expand the market opportunity for brands that support people, products, and philosophies with a moral compass. Every day, I work with a selective batch of consumer brands, all aiming to achieve a 9+ figure exit. This newsletter is a playground to discuss unconventional approaches I’ve encountered or developed amidst the controlled chaos of modern-day business that we know and love. If anything, I hope this newsletter inspires a generation to pursue those wild ideas that keep you up at night, uncovers the humanity of the business world, and, quite frankly, fosters an elite community of product marketers. See you out there. 😎🤟🏽

Guide To Better Product Packaging & Making More Friends

If you're questioning your ability to package products or make new friends, ask yourself these questions:

1.) Is my logo legible? (did I introduce myself) 

If you’re not Nike or Coca-Cola, nobody knows who you are. 

Imagine going to an event writing your name sideways with bad handwriting on your name tag.

It’s hard to read, hard to digest, and people will need to ask for your name. 

But when it comes to your product, if someone asks for your name, there's no one there to say it back.

You want to be remembered so you get invited back, or in this case, people buy your product again. 

2.) Have I clearly defined how my product makes you feel? (Have I found something in common with anybody ) 

Everybody wants to know “what’s in it for me?”

Tell them and make it clear. 

This is a great place to connect on an emotional level with people.

 For example, if you buy this I’m going to help you feel this way, achieve this goal, etc.

It’s like meeting the guy at the work event that wants to golf. 

You’re relating on something outside of work. 

3.) Have you combatted oppositions? (Am I being genuine)

Our first instinct is to protect ourselves.

Whether that’s our time, money, emotions, you get the picture. 

Like, is the guy at the work party actually a 3 handicap? 

Understand where people are going to become skeptical. 

Then, provide them with proof that you are who you say you are. 

If you answer the right oppositions you’re basically reading peoples minds and having a conversation with them. 

You’re on the same wavelength. 

It’s like the work dude at the party following up his golf handicap with a story about competing in college. 

He didn’t have to tell you he was legit, his story implied it. 

And if he shows up to the tee time next week and shoots a 105 he’s either a fraud or he really let himself go. 

When you introduce yourself clearly, confidently, and understand who you’re talking with, you’ll make more friends. 

If you do this with your products, you’ll make more sales.

Hope this strikes an idea flow. 👋

Teddy Giard

In case you don’t already know, my name is Teddy, and I operate a firm that specializes in marketing strategies for outdoor brands. Our approach is simple: align your product development timeline with your marketing production timeline; by doing so, we can own the distribution of our message and our products.

If you’d like to explore working together, feel free to fill out this form, and if we’re a good fit, we can schedule a discovery call. We ask this because we keep a fairly narrow target for whom we work, and we like to be as open about that on the front end as possible. After all, time is life’s most valuable resource.